## NBC News: [_How Trump won – and how Harris lost – the 2024 election_](https://www.nbcnews.com/politics/2024-election/how-trump-won-harris-lost-2024-election-rcna178840) >This account of how Trump won and how Harris lost is based on more than 35 interviews with operatives and officials from both parties and campaigns, many of whom were granted anonymity to offer immediate candid observations about what went right or wrong. >“I think the gender gap is going to be the story of the next 20 years. Truly,” Democratic strategist Caitlin Legacki said. >The entire country shifted right, like other Western democracies in the inflationary post-Covid era >Harris struggled to separate herself from a deeply unpopular incumbent who waited too long to step aside and whose aides had undermined her for years. >Trump, meanwhile, made strides in his promise to assemble a multiracial working-class coalition, winning 45% of Latinos and 55% of Latino men —  records for a Republican presidential candidate >“It was probably impossible for any Democrat to win, and probably any Republican could have won, because Harris made probably the best possible attempt to win it and Trump made the best possible attempt to lose it.” >Trump is positioned to be the first nonincumbent Republican of the century to win not just the Electoral College, but also the most votes. >Breaking from the improvisational chaos that defined his 2016 and 2020 campaigns, Trump “made it clear from the beginning: He wanted a professional operation,” said Chris LaCivita Joe Rogan has 17 million YouTube subscribers. Harris declined an interview, unlike Trump, because her team thought the risk wasn't worth it— they weren't going to win Rogan's audience anyways. Democrats now say Harris was too careful. >“You spent hours with Liz Cheney, and guess what? We find out Liz Cheney was inconsequential,” said a Democratic strategist Joe Biden's June debate performance was a disaster but this wasn't the case to Biden and his loyalists. Data was showing Biden had no path to win. It took nearly a month for Biden to step aside. Harris had just 100 days to build a campaign. During her interview on _The View_, Harris struggling to say what she would do differently from Biden was widely considered her biggest gaffe and was relentlessly mocked by Trump. She made this mistake because she was told to remain loyal to Biden. The Harris team was uncertain to lean into Trump's felony conviction. They thought it would sound discordant to Black men, about one-third have felony records. And many independent voters thought Trump's prosecutions were politically motivated. ## [_How 5 key demographic groups voted in 2024: AP VoteCast_](https://apnews.com/article/election-harris-trump-women-latinos-black-voters-0f3fbda3362f3dcfe41aa6b858f22d12) >Donald Trump won the presidency after holding tight to his core base of voters and slightly expanding his coalition to include several groups that have traditionally been a part of the Democratic base. >Trump picked up a small but significant share of Black and Hispanic voters, and made narrow gains with men and women. White voters did not shift support significantly compared to 2020, making up the majority of Trump voters: - 4/10 white voters backed Harris - 8/10 Trump voters were white - 2/3 Harris voters were white - "White voters were also more likely to support Trump over Harris and Biden in Pennsylvania, Michigan and Wisconsin, even though Trump lost those states in 2020." Trump's share of Black voters rose slightly, driven largely by younger men: - 1/10 voters are Black - 8/10 Black voters supported Harris, down from 9/10 Biden voters in 2020 - 3/10 Black men under age 45 voted Trump, roughly double what he got in 2020 Slightly more Hispanic voters supported Trump in 2020: - 1/2 voted for Harris, down from 6/10 for Biden Trump made narrow gains with women: - 53% of women voted for Harris, Trump 46% - 55% of women voted for Biden, Trump 43% Trump saw a modest increase with men, especially younger men, and Black and Latino men.